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Generative engine optimisation: being the answer AI gives
More people now ask an AI assistant before they search. Generative engine optimisation (GEO) is how your business becomes the source those assistants cite.
Insights
Notes on building products that last.
Practical writing on SaaS, performance, search and AI visibility, from the work we do every day.
· 1 min read
How to scope a SaaS MVP that actually proves something
An MVP is an experiment, not a smaller version of your dream product. Here is how we decide what goes in, what stays out, and how to know it worked.
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Why your website should load in under a second
Speed is a feature your customers feel before they read a word. Here is why it matters for conversions and rankings, and how we make sites fast.
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