Why your website should load in under a second

Visitors decide whether a site feels trustworthy within moments, and a slow first load is the quickest way to lose them.

Speed affects revenue and rankings

Google uses Core Web Vitals as a ranking signal, and every extra second of loading gives people another reason to leave. A fast site is cheaper marketing.

How we make sites fast

• Static first: pages are prerendered, so most visitors get HTML straight from the edge
• Modern images: AVIF and WebP, sized for each screen, loaded only when needed
• Little JavaScript: interactivity only where it earns its weight
• Performance budgets: we measure on every build, not once at launch

The result

Sites that feel instant on a phone on a train, which is where many of your customers will first meet you.