Search is no longer just ten blue links. People ask ChatGPT, Claude, Perplexity and Google's AI Overviews a question and get a written answer. Generative engine optimisation (GEO) is the practice of making your business the source those answers draw on and cite.
How AI assistants choose sources
Answer engines favour pages that are easy to understand, factual and consistent. In practice that means:
- Clear statements of who you are, what you do and where
- Direct answers to real questions, written in plain language
- Structured data (schema.org) that matches what is visible on the page
- Fast, accessible pages that crawlers can read without running heavy scripts
What we build into every site
- An
llms.txtfile: a plain-language briefing written for AI assistants - Organisation, service, article and FAQ structured data
- A
robots.txtthat explicitly welcomes the major AI crawlers - FAQ sections that answer the questions customers actually ask
GEO and SEO are the same discipline
Everything that helps an AI assistant understand your site also helps search engines. Clear content, honest facts and fast pages win in both places.
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